USA : JCP’s private brands attract new customers

USA : JCP’s private brands attract new customers - Apparel News USA: "J. C. Penney Company, Inc reported net income of $14 million or $0.07 per share for the second quarter ended July 30, 2011, including previously announced restructuring charges. The Company's exclusive and private brands such as Liz Claiborne, Modern Bride, Arizona and St. John's Bay, as well as the expansion of Sephora inside jcpenney attracted new customers to jcpenney, resulting in 1.5 percent comparable store sales growth for the second quarter and 2.7 percent same store sales growth for the first half of the year."