Lucky Brand Jeans launched its new Fall 2011 advertising campaign, entitled "A New Movement in Denim." Created to coincide with the release of new Super Stretch denim for women and updated Super Soft denim for men, the campaign speaks to the brand's core business, highlighting the comfortable, versatile and dynamic nature of its new fabric offerings.USA : ‘A New Movement in Denim’ by Lucky Brand
Lucky Brand Jeans launched its new Fall 2011 advertising campaign, entitled "A New Movement in Denim." Created to coincide with the release of new Super Stretch denim for women and updated Super Soft denim for men, the campaign speaks to the brand's core business, highlighting the comfortable, versatile and dynamic nature of its new fabric offerings.