Guess Inc. last in falling under Chinese spell

Guess has become the latest international brand to announce massive plans for expansion into mainland China as the company targets building a US$1 billion overall market in the region. "At any meaningful mall that you visit, you will find a Guess store ," Guess chief executive Paul Marciano told a conference call with Asian garment industry analysts. Guess currently has 113 retail outlets across China and has plans to open 40 more this year. But the overall goal is to have that number reaching 500 within five years, according to the company.